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About us

We brought Buff® to Australia in 2004 because it gave us so much pleasure when we were working in Europe.

Back in Australia we couldn’t get them.

We are Inge and Edward (aka Mr. And Ms. Buff)

A photo of Edward and Inge. The 2 behind THW
How it all began

A mountain bike race in Brisbane started it all

Edward loved his Buff® for mountain biking so it was a given that we would introduce Buff® to mountain bikers.

From there we introduced it to Motorbikers, Adventurers, Fishermen and triathletes.

Edward showing interested Mountainbikers how to use a BUFF® Original in Mountainbiking.
The image shows women sewing BUFF® products in the factory in Igualada, Spain, Europe. Source:
The Company behind Buff®

A family business near Barcelona

We were astonished to hear that Buff® products are made by a family run textile company in Spain.

Over the years we got to appreciate the honesty and quality of Buff®. Hardly any returns, technical features that make a difference and constant improvements.

A big difference to what you normally see in headwear. That’s why we stick with Buff®

The Future

Technical Headwear

We want to establish a place on the net where you can learn every way to use Buff® products and share experiences.

This doesn’t work with global brand marketing which demands a  more uniform approach.

So we decided to drop all references to the Buff® brand in our web appearance and go independent.

Kind of the unofficial home of Buff® products where we can do what we like.

We choose the name technical headwear because that’s why we love Buff® – the technical features that put it above the rest out there.

Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them."

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway

In the press

Free Australia shipping

3 pm same day dispatch

Easy 30 days returns

30 days money back guarantee

Australian Warranty

1 year local warranty

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